Magazine Advert

I have decided the magazine advert will be half a page for my chosen artist. 

CD Digipak

This is my Digpak that I have created for my chosen song! 

Costumes - Photoshoot

For the photoshoot for the CD Digipak and Magazine Advert I have decided on these ideas for costumes: 

• A dress 
• Winter clothing 

I am going to do a few picture with different costumes, this will mix and match the pictures that I use and they won't all look the same.

These are some inspiration for the outfits I want to use.

Health & Safety - Photoshoot

Woods - 

• When taking pictures we will have to be careful of were we step

Locations - Music Video

For our music video we are using a range of places. 

• Field - We are going to film in the field of the animals following her around and also we are going to film the camp fire scene in the field.

• Lake - We are going to have the model walking around the lake and gazing across it. We want to have her reflection in the water and have the animals appear behind her.

• Empty Bedroom - We want a basic bedroom for the start of the music video and this will introduce the animals to the video. We want the background to then eventually fade to another setting.

Locations - Photoshoot

Photo-shoot:
I have planned where I want the pictures for my CD and magazine advert.

• Woods - I am taking pictures in the a wood by me and I have permission from the farmers to use it. I want to relate the music video and also the digipak to each other.

• Lake - I want to take some pictures by the lake too. I did a test by the lake to give me some inspiration on how I wanted the model to look and how the shot should be taken. 

• Against A Wall - I want a brick wall background to create a different feel from the rest of the other pictures. 

I want my pictures to have a element of fun to them but also in some of the pictures I want to have the people with just the white faces lurking in the background of the image  

Here I have marked out the area's in which I want to take my pictures at.

Change Of Plan

Me and Jack have decided that we are going to change our idea of the animal masks to having the casts have plain white faces.

CD Digipak Practice

I had a practise at designing the CD digipak and I experimented with some of the tools on Photoshop. This has helped me develop an idea for my real CD digipak and how I want it to look like when it comes to creating it.

Analysing Existing Products

Magazine Adverts: 

Kings Of Leon: 

This is a full page magazine advert that the band has used. This magazine advert from Kings Of Leon looks quite basic and simple. The colours are quite interesting because they aren't too bright and overpowering but they do attract the audiences attention. The style of writing goes well with the background image but in the darker colour at the bottom it is a little harder to read so the audience will need to focus more on reading it. This design of this advert relates to the text, since the album is called "Come Around Sundown" it makes sense to use the sunset feel. Because Kings Of Leon are a well known band they have used a full page to advertise their CD because they can afford it. 


Ellie Goulding:
This look has more going on in the advert. The title of the CD has been shown in the image with all the little dots of lights has been spread around and used to make the advertising more interesting and catch the attention of the target audience. This advert has also used quotes from reviews to make the album seem worth while to buy and listen to this album, also having the rating put on also adds to make it sound really good to listen to. 
There isn't a big use of colours in this advert, their is a lot of black used but it makes all the gold colours and the writing stand out clear and makes it easier to read. 




Jessie J: 
This advert is similar to the Ellie Goulding one, the colour scheme of this has stayed to three colours so it doesn't over complicate the picture and also so it doesn't look too busy. Using the black and white background helps the writing stand out clearly and the font of writing works well with the style in which Jessie J's name is in, it all works together. The layout of this is neat and not too much. There isn't much writing on this just a little bit about the album and mentions one song that is included, the website has been used this is used to promote the artist and make you want to look more into what she does. 

Analysing Existing Products

CD Covers: 

How are these covers constructing/maintaining a brand image?

How are they likely to appeal to their target audience?

Jake Bugg:

The cd cover is maintaining the brand image with this cover. Jake Bugg seems to keep the same look throughout all of his cd covers, they all have a negative look about them and they are also shot in a empty estate and also on a street. He has the same type of facial expression on most of his album covers which is a bit of a moody and mysterious look. 

Birdy:
This cd cover of Birdy is also maintaining the indie feel to it as well. Birdy has a different look slightly to Jake Bugg's album cover. Birdy looks much more welcoming and kind of draws you to the album the way she has a look of innocence to her. The water colour background could describe what her music is like to listen to that it will calm you. She has also followed that there isn't much going on in the picture its just her simple standing in front of a wall.


Bombay Bicycle Club:

This picture shows the inside and outside of the CD cover. This is the other version of what some indie artists use for their front covers, this uses more creative looks and uses a lot of imagination. This cover would attract the target audience because it stands out with the wide range of colours but also with the two heads which have lots of colour inside of them. I would like to use some of this creative skill and show it in my CD cover to make it stand out from the crowd and attract my target audience.

How Will The Audience Recognise The Genre Of Music?

The audience will recognise the genre of my music by the way the CD cover looks. From researching existing CD covers by other artists with the same genre as the song I have chosen I have noticed how indie genres tend to have not very much going on in the cover, the band or artist is usually an empty space is the background. In some cases the the CD cover looks a little weird and different from what you would usually see. 

How will you address your particular target audience?
To get this across to my target audience I will follow the typical indie look of CD covers and have the artist in the picture but to add a weird strange look I will add some creepy looking animals into the background that you can see. Possibly hiding behind the singer, this I think will make an interesting looking cover.

Permission To Use Song

This is our email that we sent to ask permission to use the song that we have chosen so we can create a music video for. 

Casting

The person who is going to be the main performer is Emma. 

I think that she will relate more to my target audience since she is in the same age group as them and also has the same interests as them too.

The people that will be wearing the animal masks are Aaran, Chloe, Sophie and Toni. These are two of the cast below.